Key Takeaways
-
If your website isn’t showing up in Google for Medicare-related searches, it likely has issues with local SEO, content relevance, or site structure that can be fixed in under a week.
-
By focusing on practical steps like Google Business Profile optimization, keyword placement, mobile-friendliness, and local content, you can begin seeing ranking improvements in just 7 to 10 days.
Why Being Invisible Online Hurts More in 2025
You don’t have the luxury anymore of assuming clients will find you through referrals alone. In 2025, Medicare beneficiaries increasingly rely on online search to compare local agents, review plan information, and decide who they trust. If your website isn’t appearing when someone searches for “Medicare help near me” or “licensed Medicare agent in [your city],” you’re leaving leads on the table.
Google is the starting point for Medicare research today, and if you’re not visible, someone else is. But the good news is: You can change that this week.
1. Run a 10-Minute Website Audit
Start with clarity. You need to know what Google currently sees when it looks at your website. Use free tools like:
-
Google Search Console (to see how your site is indexed)
-
PageSpeed Insights (to identify technical speed issues)
-
Mobile-Friendly Test (to check responsiveness)
-
Ubersuggest or Ahrefs (for basic keyword visibility)
Make note of:
-
Missing page titles or meta descriptions
-
Pages that aren’t indexed
-
Slow loading times (especially on mobile)
-
Keyword gaps
Fixing even one or two of these can help improve your search visibility within days.
2. Update Your Google Business Profile
Most local Medicare searches show a map pack—and agents who appear in those listings often dominate local traffic.
Here’s how to tune up your profile this week:
-
Claim and verify your business listing (if not done already)
-
Use your exact business name and address
-
Choose “Health Insurance Agency” or a relevant category
-
Add accurate business hours and contact details
-
Upload a professional headshot and agency logo
-
Post a weekly update about Medicare topics or FAQs
-
Ask at least 3 existing clients to leave a Google review
Once updated, Google often refreshes listings within 72 hours.
3. Create Localized Landing Pages
If your homepage tries to target the whole state or multiple counties, you’re competing with national broker sites. Instead, win the battle locally.
Create specific pages like:
-
Medicare Help in [Your City]
-
Licensed Medicare Agent Serving [County Name]
-
Compare Medicare Options in [Zip Code]
Each page should include:
-
Your city or region in the headline and URL
-
A short paragraph on Medicare concerns unique to your area
-
Your contact info and business hours
-
A local image (not stock photography)
Google rewards hyper-local relevance, and localized content often ranks faster than general pages.
4. Target the Right Keywords the Right Way
The terms people type into Google matter. And in 2025, Medicare search intent is more specific than ever.
Focus on these types of search phrases:
-
“Medicare Advantage vs. Medigap in [Your City]”
-
“Help enrolling in Medicare Part B near me”
-
“Independent Medicare agent [Zip Code]”
Place these keywords in:
-
Page titles
-
Meta descriptions
-
H1 and H2 headers
-
First 100 words of your content
-
Image ALT text
Don’t overstuff them. Google penalizes content that feels forced. The goal is natural integration that reads well and informs.
5. Add a 90-Second Introduction Video
Video increases time on site and boosts trust. And it doesn’t have to be complicated.
Film a 90-second clip that includes:
-
Your name and what you do
-
Who you help (“I work with individuals turning 65 and Medicare beneficiaries looking to compare plans in [your area].”)
-
What makes your approach personal and ethical
Upload it to YouTube with a keyword-rich title like: “Meet Your Medicare Agent in [Your City]”
Then embed the video on your homepage and your local landing pages.
6. Optimize for Mobile Visitors
In 2025, over 70% of Medicare-related website traffic comes from mobile devices.
Check your site for:
-
Text that’s too small
-
Buttons too close together
-
Pages that don’t resize properly
If possible, switch to a mobile-first website theme or request a mobile redesign from your web developer.
Bonus: Make sure your phone number is clickable so users can call directly from their phones.
7. Add Medicare-Centric FAQs and Blog Posts
Fresh content signals authority. Start by publishing one new blog or FAQ page each week.
Strong topics for July 2025:
-
What the $2,000 Medicare Part D cap means for you
-
When to enroll in Medicare if you’re still working
-
What’s changing for Medicare in 2025?
Answer questions clearly, in simple language, and make each post 600–800 words long. Use keywords in titles and subheadings.
Over time, this content drives organic traffic and strengthens your position as a helpful, local resource.
8. Speed Up Your Website
Slow sites get skipped—especially by mobile users. Use tools like GTmetrix or PageSpeed Insights to test load time.
Quick fixes to implement this week:
-
Compress large images
-
Eliminate unused plugins
-
Use browser caching
-
Switch to faster hosting if your site is consistently slow
Try to get your load time under 3 seconds.
9. Install Basic SEO Plugins
If your website is built on WordPress, installing an SEO plugin can simplify a lot of the work.
Popular options:
-
Rank Math SEO
-
All in One SEO
These tools help you:
-
Set page titles and descriptions
-
Generate sitemaps
-
Check for broken links
-
Track keyword density
Install and configure the plugin this week to clean up on-page SEO and guide future posts.
10. Check Your Online Listings Across the Web
Your business details need to match everywhere. Inconsistent listings confuse Google and lower your chances of ranking.
Look up your NAP (Name, Address, Phone Number) on these platforms:
-
Yelp
-
Bing Places
-
Facebook Business Page
-
YellowPages
-
Apple Maps
Update everything to match your Google Business Profile exactly. This uniformity boosts trust and signals reliability.
The Path to Being Found Starts with Action This Week
Your visibility on Google can shift faster than you think. A few key updates made over 5 to 7 days can create a measurable difference in how often you show up for Medicare searches in your area.
At BedrockMD, we equip licensed agents with the technology, training, and marketing tools to help you stand out locally. Whether you’re building your first site or improving an existing one, our platform gives you access to personalized support, lead generation tools, and automation that saves you time.
Sign up with us and take the guesswork out of online visibility—so you can focus on serving clients, not chasing clicks.
